CID’s can benefit greatly by creating shuttle bus programs to better connect stakeholders and offer marketing and branding opportunities throughout the district. A professional transportation plan is vital to achieving these goals. A detailed timeline will ensure that all stakeholders meet the desired milestones and outcomes. An effective plan will require an understanding of existing traffic patterns, efficient mapping of routes, and proficient management of the shuttle program.
The first step is to identify and map the market and identify various touch points across all segments: residents, visitors, land owners, local governments, etc. This will enable Pinnacle Transportation to identify where you are today and where you want to be in the future. It also enables us to sidestep potential roadblocks before they become an issue and discover new and untapped opportunities.
Program management is the final key element in a go-to-market plan. All stake-holders must be in alignment and in close communication to ensure the plan is meeting key milestones and deadlines. The ultimate goal is to drive deeper value and realize a return on the investment of time, capital and resources. An effective go-to-market plan will improve the overall cohesiveness of the district and create value for each individual stake-holder.